Text links should be coloured and underlined to make them easily identifiable. A good link colour is ‘blue‘ as everyone will know that this is a link. It is good practice to avoid the colours ‘Red’ and ‘Green’ – as these can be blocked by spam filters. Also, think carefully about the wording of your links. Example …
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Email Design Tip #1: Substance Over Style(sheets)
Most email client software will strip out any CSS from an email – this is especially the case if it is outside the ‘BODY’ tags. If you must use CSS, the best way is to use ‘inline CSS’ – which is used inside each individual tag. When designing your creative, always think what it would …
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