Too Busy To Prospect? Meet Your Very Own Robot Worker.

[vc_row][vc_column][vc_single_image image=”16738″ alignment=”center”][vc_column_text] Introduction [/vc_column_text][vc_column_text]Let’s face it, when it comes to cold outreach, email prospecting is one of the most effective channels known to man. If you take the time, each day to carefully research a list of prospects then write a personal email to each and every one of them then you are more …

A/B Testing your Email Campaigns

[vc_row][vc_column][vc_single_image image=”16476″ alignment=”center” img_link_target=”_blank” link=”https://docs.google.com/spreadsheets/d/1RFmoaVRzSY4LoSNcxMwHdJsek8YSGoA4aMd_WQNyNzw/edit?usp=sharing” onclick=”custom_link”][vc_column_text] A/B Testing Your Email Campaigns to Optimise Success [/vc_column_text][vc_empty_space height=”5px”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text] Background Over the last few years I have worked on thousands of email campaigns and without doubt one of the most important areas to focus on is A/B testing. First however, it is important to understand what A/B testing …

Why are my emails going to junk?

[vc_row][vc_column css=”.vc_custom_1614783775530{padding-top: 10px !important;padding-bottom: 10px !important;}”][vc_row_inner][vc_column_inner][vc_single_image image=”16378″ alignment=”center”][/vc_column_inner][/vc_row_inner][/vc_column][vc_column css=”.vc_custom_1614783808876{padding-top: 10px !important;padding-bottom: 10px !important;}”][vc_column_text] If your emails are landing in junk then this guide can help you understand why it is happening and help you resolve the issue. [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column css=”.vc_custom_1614783833941{padding-top: 10px !important;}”][vc_column_text] Introduction Yes, it happens – it even happens to us and we have been …

Are your emails getting bot clicks?

[vc_row][vc_column][vc_single_image image=”16295″ alignment=”center”][vc_column_text] Introduction With the growth of email phishing attacks – i.e. emails designed to draw you to malicious sites designed to steal important personal information such as usernames and passwords, security companies have developed software solutions to help protect networks and identify these potentially harmful emails. The above is a good thing!  We …

Campaign ROI Calculator

[vc_row][vc_column][vc_single_image image=”16282″ alignment=”center” img_size=”full”][/vc_column][/vc_row][vc_row][vc_column css=”.vc_custom_1610370050597{padding-top: 20px !important;padding-bottom: 20px !important;}”][vc_custom_heading text=”Cold Email Outreach Campaign R.O.I. Calculator” google_fonts=”font_family:Raleway%3A100%2C200%2C300%2Cregular%2C500%2C600%2C700%2C800%2C900|font_style:400%20regular%3A400%3Anormal”][vc_column_text]How much can I expect to make from a cold email outreach campaign? Regardless of whether or not you are new to cold email outreach or not, you should always be looking at your Return On Investment.  In short, how …

Find the best time to send your email campaign

[vc_row][vc_column][vc_single_image image=”16021″ alignment=”center”][vc_column_text]If you send regular email messages to your customer and marketing lists, have you worked out the best time to send? By this we mean the optimum time to catch the attention of your target audience in their busy schedule. Choosing the right time to send a campaign is important to ensure your …

What is an SPF record? (and why is it important to my cold email outreach program?)

[vc_row][vc_column][vc_column_text] What is an SPF record? (and why is it important to my cold email outreach program?) ???? SPF stands for (Sender Policy Framework) Why is SPF important to companies using email (including cold email outreach)? In short, SPF is actually rather simple – SPF helps to confirm you are, who you say you are. …

How to whitelist an Email in Outlook and Gmail

[vc_row][vc_column][vc_column_text] How to whitelist an email in Outlook and Gmail Why is whitelisting important? When whitelisting an email you are adding the sender to an approved list of senders – then, when you next receive an email from that sender, that email will then go to your inbox regardless of what rules it may violate. …