Many recipients will base their decision on whether to even open the email on who the email appears from, which means you need to match the expectations of your readers. For example, the company name may be more recognisable to your recipients that your personal name.<\/span><\/p>\n There can be a limit to the number of characters in your from name, depending on the mailbox or device they are receiving your email. If possible we would recommend limiting the from field to 23 characters or under. <\/span> <\/p>\n The subject line\u00a0(see image below) is another key element that has an influence on whether your email even gets opened. Again, this can be displayed in a heavier or different font to stand out.<\/span><\/p>\n The subject line can have a significant effect on your open rates so it is important to consider it carefully. To ensure that they appear in full on both desktop and mobile devices it is recommended to keep them under 30 characters to avoid any cutoff.<\/p>\n Certain words can also have an impact on open rates such as Invitation, Events, Update, Introducing, News, Offer\u2026 Remember to think about what your readers want to hear and include anything that adds intrigue to encourage your recipients to open.<\/p>\n <\/p>\n Once you have got your recipients to open your email (with your subject line and from field) your next focus should be getting a good click through rate. Good quality content\u00a0that explains in simple terms what you are offering to your customers is all you need.<\/p>\n You do not need to be an expert copywriter to write good content, as long as you can get your audience to understand the benefits of using your company you will see a good response. Avoid industry buzzwords or anything that could add confusion, keep it as clear and simple as possible.<\/p>\n Ensure your call-to-action (button) is benefit focussed to increase the click rate. Avoid the use of words like \u2018Buy\u2019, \u2018Download\u2019 and \u2018Apply\u2019 and think about the expectations the reader has with these types of words. Using words like \u2018Learn more\u2019, \u2018Get\u2019 or \u2018See\u2019 are less demanding and encourage the reader to see the benefit of clicking through to your landing page.<\/p>\n
\n<\/b><\/p>\n2. The Subject Line<\/h2>\n
3. The Email Content<\/h2>\n
![\"Email](\"https:\/\/emailmovers.auracreativemedia.co.uk\/wp-content\/uploads\/2015\/11\/Email-Design-Tips2.png\")
<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"