{"id":698,"date":"2011-08-11T14:39:42","date_gmt":"2011-08-11T14:39:42","guid":{"rendered":"https:\/\/emailmovers.auracreativemedia.co.uk\/?p=698"},"modified":"2011-08-11T14:39:42","modified_gmt":"2011-08-11T14:39:42","slug":"email-design-tip-01","status":"publish","type":"post","link":"https:\/\/seotester.auracreativemedia.co.uk\/index.php\/2011\/08\/11\/email-design-tip-01\/","title":{"rendered":"Email Design Tip #1: Substance Over Style(sheets)"},"content":{"rendered":"<p>Most email client software will strip out any CSS from an email &#8211; this is especially the case if it is outside the &#8216;BODY&#8217; tags. If you must use CSS, the best way is to use &#8216;inline CSS&#8217; &#8211; which is used inside each individual tag.<\/p>\n<p>When designing your creative, always think what it would look like with all the CSS removed.<\/p>\n<p>By far the best way to format an HTML email is to avoid CSS altogether and use traditional &#8216;TABLE&#8217; and &#8216;FONT&#8217; tags instead.<\/p>\n<p>More useful email design tips are available in the <a href=\"https:\/\/emailmovers.auracreativemedia.co.uk\/resources\/essential-guide-to-html-email-design.html\">Essential Guide to HTML Email Design<\/a>, to download it simply <a href=\"https:\/\/emailmovers.auracreativemedia.co.uk\/resources\/essential-guide-to-html-email-design.html\">click here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Most email client software will strip out any CSS from an email &#8211; this is especially the case if it is outside the &#8216;BODY&#8217; tags. If you must use CSS, the best way is to use &#8216;inline CSS&#8217; &#8211; which is used inside each individual tag. When designing your creative, always think what it would &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/seotester.auracreativemedia.co.uk\/index.php\/2011\/08\/11\/email-design-tip-01\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Email Design Tip #1: Substance Over Style(sheets)&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":7730,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[34,35,37,38],"class_list":["post-698","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-design-tips","tag-css","tag-design-2","tag-html","tag-tips","entry"],"_links":{"self":[{"href":"https:\/\/seotester.auracreativemedia.co.uk\/index.php\/wp-json\/wp\/v2\/posts\/698","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/seotester.auracreativemedia.co.uk\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/seotester.auracreativemedia.co.uk\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/seotester.auracreativemedia.co.uk\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/seotester.auracreativemedia.co.uk\/index.php\/wp-json\/wp\/v2\/comments?post=698"}],"version-history":[{"count":0,"href":"https:\/\/seotester.auracreativemedia.co.uk\/index.php\/wp-json\/wp\/v2\/posts\/698\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/seotester.auracreativemedia.co.uk\/index.php\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/seotester.auracreativemedia.co.uk\/index.php\/wp-json\/wp\/v2\/media?parent=698"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/seotester.auracreativemedia.co.uk\/index.php\/wp-json\/wp\/v2\/categories?post=698"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/seotester.auracreativemedia.co.uk\/index.php\/wp-json\/wp\/v2\/tags?post=698"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}