![\"DatabaseMarketingFeb2013\"](\"https:\/\/emailmovers.auracreativemedia.co.uk\/wp-content\/uploads\/2013\/02\/DatabaseMarketingFeb2013.jpg\")
Jamie Gledhill, MD at Emailmovers discussed the challenges of B2B email data with James Lawson of Database Marketing Magazine for the following article:<\/p>\nJamie Gledhill, MD at Emailmovers discussed the challenges of B2B email data with James Lawson of Database Marketing Magazine for the following article:<\/p>\n
B2B email data providers have gotten increasingly sophisticated over the last decade when is comes to building compliant, legal and responsive lists<\/em><\/p>\n The article in Database Marketing magazine quoted Jamie<\/strong> At Emailmovers, Managing Director Jamie Gledhill thinks that \u201ca good file would be somewhere between 800,000 and 1.4 million.\u201d Emailmovers primarily collects its data via web forms, and then uses email to validate and update its records. The company also employs teleresearch to flesh out the picture of each individual and to follow up those that don\u2019t respond to validation emails.<\/p>\n \u201cWe call them up after registration and try to add different contacts for that company,\u201d says Gledhill. \u201cOnline registration is pretty quick while trying to opt someone in over the phone can be a lengthy process. Each model has its advantages and disadvantages.\u201d<\/p>\n \u201c$200 or $300 can buy you millions of addresses, but they are not what they seem,\u201d adds Jamie Gladhill, Managing Director of Emailmovers. \u201cThey are usually compiled from ancient aggregated data sets and simply won\u2019t work.\u201d Gledhill explains that he often buys these cheap lists as research, to \u201csee what\u2019s out there\u201d.<\/p>\n \u201cMost people don\u2019t know anything about data and there\u2019s a strong element of trust in the supplier,\u201d. he says. \u201cYou should see whether they deal with blue-chip brands and ring up existing clients. If you can buy from a UK-based company, then do. Don\u2019t go to an American or Indian website.\u201d<\/p>\n
\nDatabase Marketing | B2B email data providers respond to the challenge | February 2013 | Page 26-28<\/a><\/p>\n
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