{"id":2394,"date":"2012-06-28T10:00:25","date_gmt":"2012-06-28T09:00:25","guid":{"rendered":"https:\/\/emailmovers.auracreativemedia.co.uk\/?p=2394"},"modified":"2012-06-28T10:00:25","modified_gmt":"2012-06-28T09:00:25","slug":"earning-a-reputation-for-deliverability-database-marketing-magazine","status":"publish","type":"post","link":"https:\/\/seotester.auracreativemedia.co.uk\/index.php\/2012\/06\/28\/earning-a-reputation-for-deliverability-database-marketing-magazine\/","title":{"rendered":"Earning a reputation for deliverability &#8211; Database Marketing Magazine"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-7878 size-medium\" src=\"https:\/\/emailmovers.auracreativemedia.co.uk\/wp-content\/uploads\/2012\/06\/database-marketing-213x300.png\" alt=\"Database Marketing Magazine\" width=\"213\" height=\"300\" \/>This month Jamie Gledhill, MD at Emailmovers was asked to discuss email deliverability with James Lawson of Database Magazine:<\/p>\n<p><em>\u201cThere\u2019s little point spending time on complex targeting and creative work if emails that are being sent out don\u2019t actually reach the recipients inbox &#8211; and despite great advances in many areas of email marketing, the issue of deliverability remains a significant technical challenge.\u201d<\/em><strong id=\"internal-source-marker_0.3969637085683644\"><\/strong><\/p>\n<p>The article in Database Marketing magazine quoted Jamie<br \/>\n<a href=\"http:\/\/content.yudu.com\/Library\/A1x6fl\/DatabaseMarketingJun\/resources\/index.htm\">Database Marketing | Earning a reputation for deliverability | June 2012 | Page 26<\/a><strong id=\"internal-source-marker_0.3969637085683644\"><\/strong><\/p>\n<p>\u201cThe problems with deliverability come with unsolicited third-party emails,\u201d says Jamie Gledhill, Managing Director of Emailmovers, a b2b email list specialist. \u201cIf people aren\u2019t expecting that email, they will hit the spam button or complain.\u201d<\/p>\n<p>Organisations that rely on sending out vast volumes of cold b2c emails, such as affiliate marketers, have the biggest trouble with delivery. \u201cThey rely heavily on mass emailing and burn through IP addresses,\u201d says Gledhill.<br \/>\n\u201cUnfortunately good mailers get lost amongst the bad ones. Emails are getting harder to deliver and it\u2019s effectively driving prospecting underground.\u201d<strong id=\"internal-source-marker_0.3969637085683644\"><\/strong><\/p>\n<p><a href=\"http:\/\/content.yudu.com\/Library\/A1x6fl\/DatabaseMarketingJun\/resources\/index.htm\">Read the full article here (page 26 onwards)<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This month Jamie Gledhill, MD at Emailmovers was asked to discuss email deliverability with James Lawson of Database Magazine: \u201cThere\u2019s little point spending time on complex targeting and creative work if emails that are being sent out don\u2019t actually reach the recipients inbox &#8211; and despite great advances in many areas of email marketing, the &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/seotester.auracreativemedia.co.uk\/index.php\/2012\/06\/28\/earning-a-reputation-for-deliverability-database-marketing-magazine\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Earning a reputation for deliverability &#8211; Database Marketing Magazine&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":7879,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[18,84],"class_list":["post-2394","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news","tag-emailmovers","tag-jamie-gledhill","entry"],"_links":{"self":[{"href":"https:\/\/seotester.auracreativemedia.co.uk\/index.php\/wp-json\/wp\/v2\/posts\/2394","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/seotester.auracreativemedia.co.uk\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/seotester.auracreativemedia.co.uk\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/seotester.auracreativemedia.co.uk\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/seotester.auracreativemedia.co.uk\/index.php\/wp-json\/wp\/v2\/comments?post=2394"}],"version-history":[{"count":0,"href":"https:\/\/seotester.auracreativemedia.co.uk\/index.php\/wp-json\/wp\/v2\/posts\/2394\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/seotester.auracreativemedia.co.uk\/index.php\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/seotester.auracreativemedia.co.uk\/index.php\/wp-json\/wp\/v2\/media?parent=2394"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/seotester.auracreativemedia.co.uk\/index.php\/wp-json\/wp\/v2\/categories?post=2394"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/seotester.auracreativemedia.co.uk\/index.php\/wp-json\/wp\/v2\/tags?post=2394"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}