{"id":15670,"date":"2020-08-12T10:28:35","date_gmt":"2020-08-12T09:28:35","guid":{"rendered":"https:\/\/emailmovers.auracreativemedia.co.uk\/?p=15670"},"modified":"2020-08-12T10:28:35","modified_gmt":"2020-08-12T09:28:35","slug":"how-cold-email-marketing-became-the-go-to-channel-during-covid-19-download","status":"publish","type":"post","link":"https:\/\/seotester.auracreativemedia.co.uk\/index.php\/2020\/08\/12\/how-cold-email-marketing-became-the-go-to-channel-during-covid-19-download\/","title":{"rendered":"How Cold Email Marketing became the go to channel during Covid-19 – Download"},"content":{"rendered":"

[vc_row][vc_column][vc_single_image image=”15673″][vc_column_text css=”.vc_custom_1597226326847{padding-right: 32px !important;padding-left: 32px !important;}”]At the end of March, the beginning of lockdown put most of our sales pipeline on hold.<\/span><\/p>\n

If we were to continue operating, we had to act fast to generate new leads that would replace it.<\/span><\/p>\n

We constructed a new email strategy that worked in 3 ways:<\/span><\/p>\n

    \n
  1. Email marketing based on what we thought might happen\u00a0<\/span><\/li>\n
  2. Email marketing based on current events and announcements<\/span><\/li>\n
  3. Email marketing based on lead analysis<\/span><\/li>\n<\/ol>\n

    We have documented our methods and results in our latest download which is now available to our subscribers, named – ‘<\/span>Surviving & Thriving: How Cold Email Marketing became the go to channel during Covid-19′<\/span><\/i><\/p>\n

    This download includes a section on how you can apply these techniques to your plan, with tools that are readily available to our clients.<\/span><\/p>\n

    We hope you find it interesting and useful.<\/span>[\/vc_column_text][vc_empty_space height=”10px”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1597225492847{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;border-left-color: #a3a3a3 !important;border-left-style: solid !important;border-right-color: #a3a3a3 !important;border-right-style: solid !important;border-top-color: #a3a3a3 !important;border-top-style: solid !important;border-bottom-color: #a3a3a3 !important;border-bottom-style: solid !important;border-radius: 2px !important;}”][vc_column width=”1\/2″ css=”.vc_custom_1597225517599{padding-top: 30px !important;padding-bottom: 30px !important;}”][vc_single_image image=”15674″ css=”.vc_custom_1597225466625{padding-left: 30px !important;}”][\/vc_column][vc_column width=”1\/2″ css=”.vc_custom_1597226004417{margin-bottom: 20px !important;padding-top: 20px !important;padding-right: 50px !important;padding-left: 50px !important;}”][vc_column_text css=”.vc_custom_1597226035810{margin-top: 10px !important;margin-bottom: 0px !important;}”]<\/p>\n

    Surviving & Thriving<\/i><\/span><\/strong><\/h2>\n

    [\/vc_column_text][vc_column_text css=”.vc_custom_1597226056016{margin-bottom: 0px !important;}”]<\/p>\n

    How Cold Email Marketing became the go to channel during Covid-19<\/i><\/h3>\n

    [\/vc_column_text][vc_column_text css=”.vc_custom_1597226641123{margin-top: 20px !important;margin-bottom: 5px !important;}”]Use the link below to download and learn more about how we adapted our email marketing strategy at the start of the pandemic and how these techniques can be applied anytime…[\/vc_column_text][vc_button2 title=”Download Now” alignment=”btn-center” link=”url:https%3A%2F%2Femailmovers.auracreativemedia.co.uk%2Fwp-content%2Fuploads%2F2020%2F08%2FEmailmovers-Surviving-Thriving.pdf||target:%20_blank|”][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

    [vc_row][vc_column][vc_single_image image=”15673″][vc_column_text css=”.vc_custom_1597226326847{padding-right: 32px !important;padding-left: 32px !important;}”]At the end of March, the beginning of lockdown put most of our sales pipeline on hold. If we were to continue operating, we had to act fast to generate new leads that would replace it. We constructed a new email strategy that worked in 3 ways: Email marketing … <\/p>\n

    Continue reading “How Cold Email Marketing became the go to channel during Covid-19 – Download”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":15674,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-15670","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","entry"],"_links":{"self":[{"href":"https:\/\/seotester.auracreativemedia.co.uk\/index.php\/wp-json\/wp\/v2\/posts\/15670","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/seotester.auracreativemedia.co.uk\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/seotester.auracreativemedia.co.uk\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/seotester.auracreativemedia.co.uk\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/seotester.auracreativemedia.co.uk\/index.php\/wp-json\/wp\/v2\/comments?post=15670"}],"version-history":[{"count":0,"href":"https:\/\/seotester.auracreativemedia.co.uk\/index.php\/wp-json\/wp\/v2\/posts\/15670\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/seotester.auracreativemedia.co.uk\/index.php\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/seotester.auracreativemedia.co.uk\/index.php\/wp-json\/wp\/v2\/media?parent=15670"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/seotester.auracreativemedia.co.uk\/index.php\/wp-json\/wp\/v2\/categories?post=15670"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/seotester.auracreativemedia.co.uk\/index.php\/wp-json\/wp\/v2\/tags?post=15670"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}