{"id":15318,"date":"2020-03-19T10:38:28","date_gmt":"2020-03-19T10:38:28","guid":{"rendered":"https:\/\/emailmovers.auracreativemedia.co.uk\/?p=15318"},"modified":"2020-03-19T10:38:28","modified_gmt":"2020-03-19T10:38:28","slug":"checklist-keep-your-marketing-activity-on-track-through-covid-19","status":"publish","type":"post","link":"https:\/\/seotester.auracreativemedia.co.uk\/index.php\/2020\/03\/19\/checklist-keep-your-marketing-activity-on-track-through-covid-19\/","title":{"rendered":"Checklist &#8211; Keep your marketing activity on track through Covid-19"},"content":{"rendered":"<p>[vc_row][vc_column][vc_single_image image=&#8221;15321&#8243;][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<span style=\"font-weight: 400;\">What to check to keep your email marketing activity on the right track throughout the Covid-19 pandemic?<\/span><\/p>\n<p>We&#8217;ve put together a checklist of things you may need to consider:<\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Mobiles &#8211; <\/span><span style=\"font-weight: 400;\">Remember that more people will be likely to open your emails on a mobile<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Outbound call to actions &#8211; People may not have access to a phone so think about alternative call to actions<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Inbound call to actions &#8211; Your own team may not have access to live chat so again think about alternative call to actions<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Security &#8211; Your own team may be working from less secure locations (i.e. home) so may not be able to access data as easily.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Support &#8211; should a member of your team no longer be fit to work then what back up plans do you have in place to manage your email marketing campaigns?<\/span>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Do they have access to the data<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Do they know where your master unsubscribe file is and how to locate it<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Do they understand how your marketing platform works<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Do they know how your tracking links works (UTM\u2019s)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Do they know your brand bible<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Do they have access to your content or copywriters<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Do they know how to test emails before they send them<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Can they decide on campaigns to hold off on and campaign to send<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Do they know about upcoming campaigns and their associated timelines?<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Are the unsubscribes you received from the last campaign being processed properly so that the next campaign doesn\u2019t hit those people.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Are you using different applications to process personally identifiable information &#8211; if so, have you performed a DPIA (Data Protection Impact Assessment) on those applications to make sure they don\u2019t expose your data to an unnecessary risk?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Should your employees working from home consider using a VPN when accessing platforms where data is stored?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Have you changed the wording in your existing campaigns to allow for extra time to deliver certain orders?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">If you are holding or planning events are they still going ahead, if not, does your campaign manager know.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">If you were planning on attending an exhibition over the next few weeks have you considered reaching out to the delegates likely to attend to schedule online meetings instead?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">If you are running a webinar, target prospects are likely to attend by email as they are more likely to have more time over the next few weeks than otherwise with exhibitions and trade shows being cancelled or rescheduled.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Don\u2019t just sit there &#8211; make it work.<\/span><\/li>\n<\/ol>\n<p>[\/vc_column_text][vc_column_text]It\u2019s vital that we all work together and offer support to businesses in these difficult times. So we will be here to continue to help with your marketing until told otherwise. With this in mind, we\u2019ve made a decision to offer our lowest pricing and put some packages together &#8211; some of which we can have up and running for you within 4 Hours!<\/p>\n<p>Speak to our team today on 01723 800030 to discuss further or complete the form on the right for us to contact you.<\/p>\n<p>Stay Safe![\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_single_image image=&#8221;15321&#8243;][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]What to check to keep your email marketing activity on the right track throughout the Covid-19 pandemic? We&#8217;ve put together a checklist of things you may need to consider: Mobiles &#8211; Remember that more people will be likely to open your emails on a mobile Outbound call to actions &#8211; People may not have &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/seotester.auracreativemedia.co.uk\/index.php\/2020\/03\/19\/checklist-keep-your-marketing-activity-on-track-through-covid-19\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Checklist &#8211; Keep your marketing activity on track through Covid-19&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":15325,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-15318","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news","entry"],"_links":{"self":[{"href":"https:\/\/seotester.auracreativemedia.co.uk\/index.php\/wp-json\/wp\/v2\/posts\/15318","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/seotester.auracreativemedia.co.uk\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/seotester.auracreativemedia.co.uk\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/seotester.auracreativemedia.co.uk\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/seotester.auracreativemedia.co.uk\/index.php\/wp-json\/wp\/v2\/comments?post=15318"}],"version-history":[{"count":0,"href":"https:\/\/seotester.auracreativemedia.co.uk\/index.php\/wp-json\/wp\/v2\/posts\/15318\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/seotester.auracreativemedia.co.uk\/index.php\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/seotester.auracreativemedia.co.uk\/index.php\/wp-json\/wp\/v2\/media?parent=15318"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/seotester.auracreativemedia.co.uk\/index.php\/wp-json\/wp\/v2\/categories?post=15318"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/seotester.auracreativemedia.co.uk\/index.php\/wp-json\/wp\/v2\/tags?post=15318"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}