{"id":14917,"date":"2019-10-08T14:18:03","date_gmt":"2019-10-08T13:18:03","guid":{"rendered":"https:\/\/emailmovers.auracreativemedia.co.uk\/?p=14917"},"modified":"2019-10-08T14:18:03","modified_gmt":"2019-10-08T13:18:03","slug":"whats-scarier-than-email-marketing","status":"publish","type":"post","link":"https:\/\/seotester.auracreativemedia.co.uk\/index.php\/2019\/10\/08\/whats-scarier-than-email-marketing\/","title":{"rendered":"What’s Scarier Than Email Marketing?"},"content":{"rendered":"

[vc_row][vc_column width=”2\/3″ css=”.vc_custom_1570626430932{padding-right: 55px !important;}”][vc_custom_heading text=”Q. What\u2019s scarier than Email Marketing?
\nA. Christmas in October!” font_container=”tag:h1|text_align:left|line_height:1.5em” use_theme_fonts=”yes” css=”.vc_custom_1570614263329{padding-top: 10px !important;padding-bottom: 10px !important;}”][vc_single_image image=”15017″ img_size=”large”][vc_column_text css=”.vc_custom_1570626472621{padding-right: 15px !important;padding-left: 15px !important;}”]<\/p>\n

In all seriousness, a lot of marketers are still frightened of email marketing post GDPR.\u00a0Whilst GDPR has a purpose \u2013 to protect data subjects \u2013 it is not in place to stop email marketing. If you use a reliable data source, perform your due diligence on any suppliers and target your data correctly, there is no reason to be afraid.
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Here are three things to check before purchasing a prospect list:<\/p>\n

[\/vc_column_text][vc_row_inner][vc_column_inner width=”1\/3″][elise_iconbox icon_fontawesome=”fa fa-check-circle” iconbox_title=”Reputation” iconbox_readmore_text=”” iconbox_title_style=”inline” iconbox_border=”border”]<\/p>\n

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Use a reliable, reputable source. Do research on your suppliers, and find out the details of their data. It\u2019s important to do your due diligence on any suppliers too. The good news is – we\u2019ve already done this for you!<\/p>\n<\/div>\n<\/div>\n

[\/elise_iconbox][\/vc_column_inner][vc_column_inner width=”1\/3″][elise_iconbox icon_fontawesome=”fa fa-check-circle” iconbox_title=”Legislation” iconbox_readmore_text=”” iconbox_title_style=”inline” iconbox_border=”border”]<\/p>\n

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Under the GDPR, B2B Data is processed under the legal basis of Legitimate Interest, so make sure your supplier takes the time to tailor every count to your specific requirements.<\/p>\n<\/div>\n<\/div>\n

[\/elise_iconbox][\/vc_column_inner][vc_column_inner width=”1\/3″][elise_iconbox icon_fontawesome=”fa fa-check-circle” iconbox_title=”Accuracy” iconbox_readmore_text=”” iconbox_title_style=”inline” iconbox_border=”border”]Ask for samples of data and check the accuracy by cross referencing with various sources. Ensure the data is cleansed regularly, up to date and check the guarantees on offer.[\/elise_iconbox][\/vc_column_inner][\/vc_row_inner][vc_custom_heading text=”Our October Offer!” font_container=”tag:h1|text_align:center|color:%23ffffff|line_height:1.4em” use_theme_fonts=”yes” css_animation=”bounceInDown” css=”.vc_custom_1572964943393{padding-top: 18px !important;padding-bottom: 18px !important;background-color: #ff5811 !important;}”][vc_column_text css=”.vc_custom_1570705584629{padding-top: 15px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 15px !important;}”]We know that not only is it important to find accurate prospect data, but it\u2019s also important to keep on top of your existing database. So with all orders over \u00a31000 we will offer you a free cleanse on your own database<\/strong>* to help with email marketing to your existing contacts.<\/p>\n

*Free ping check on up to 50k B2B contacts[\/vc_column_text][\/vc_column][vc_column width=”1\/3″ css=”.vc_custom_1570705477351{padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”][vc_row_inner][vc_column_inner][vc_raw_html css=”.vc_custom_1570705560442{margin-top: 15px !important;margin-bottom: 15px !important;padding-top: 15px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 15px !important;}”]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[\/vc_raw_html][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column width=”2\/3″ css=”.vc_custom_1570626430932{padding-right: 55px !important;}”][vc_custom_heading text=”Q. What\u2019s scarier than Email Marketing? A. Christmas in October!” font_container=”tag:h1|text_align:left|line_height:1.5em” use_theme_fonts=”yes” css=”.vc_custom_1570614263329{padding-top: 10px !important;padding-bottom: 10px !important;}”][vc_single_image image=”15017″ img_size=”large”][vc_column_text css=”.vc_custom_1570626472621{padding-right: 15px !important;padding-left: 15px !important;}”] In all seriousness, a lot of marketers are still frightened of email marketing post GDPR.\u00a0Whilst GDPR has a purpose \u2013 to protect data subjects \u2013 it … <\/p>\n

Continue reading “What’s Scarier Than Email Marketing?”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":14918,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,16,7,208],"tags":[],"class_list":["post-14917","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news","category-email-cleansing","category-email-data","category-gdpr","entry"],"_links":{"self":[{"href":"https:\/\/seotester.auracreativemedia.co.uk\/index.php\/wp-json\/wp\/v2\/posts\/14917","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/seotester.auracreativemedia.co.uk\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/seotester.auracreativemedia.co.uk\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/seotester.auracreativemedia.co.uk\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/seotester.auracreativemedia.co.uk\/index.php\/wp-json\/wp\/v2\/comments?post=14917"}],"version-history":[{"count":0,"href":"https:\/\/seotester.auracreativemedia.co.uk\/index.php\/wp-json\/wp\/v2\/posts\/14917\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/seotester.auracreativemedia.co.uk\/index.php\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/seotester.auracreativemedia.co.uk\/index.php\/wp-json\/wp\/v2\/media?parent=14917"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/seotester.auracreativemedia.co.uk\/index.php\/wp-json\/wp\/v2\/categories?post=14917"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/seotester.auracreativemedia.co.uk\/index.php\/wp-json\/wp\/v2\/tags?post=14917"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}